Creative Development Programme
A comprehensive 6-month course designed for aspiring content creators, digital marketers, and media professionals to build a strong career in the creative industry.
About the Programme
The Creative Development Programme combines practical training with industry knowledge to help students master modern content creation, branding, and digital marketing techniques. Students learn how to create engaging content, build powerful brands, produce high-quality videos, and run successful online campaigns. By the end of the program, participants will have the skills required to work as professional creators, marketers, or digital media specialists.
Course Modules
1. Introduction to PR & Branding
Understand Public Relations and brand building fundamentals.
- Basics of Public Relations
- Brand identity and positioning
- Personal branding
- Building trust and reputation
- Social media branding strategies
2. Scripting, Lighting & Video Setup
Learn to plan and shoot professional video content.
- Script writing for videos
- Storytelling techniques
- Camera basics and framing
- Lighting techniques
- Studio and home setup
3. CapCut & Premiere Pro Editing
Hands-on training in professional editing tools.
- Video editing fundamentals
- Editing reels using CapCut
- Adobe Premiere Pro editing
- Effects, transitions & sound
- Color correction & audio editing
- Exporting videos for platforms
4. Meta Ads & Campaign Strategy
Learn to run powerful advertising campaigns.
- Meta Ads Manager introduction
- Audience targeting
- Campaign setup
- Budget management
- Ad creatives & copywriting
- Performance analytics
5. Soft Skills: Communication
Develop professional communication abilities.
- Public speaking
- Presentation techniques
- Confidence building
- Client communication
- Team collaboration
Course Outcomes
- Create professional digital content
- Produce and edit high-quality videos
- Build and manage brands
- Run social media advertising campaigns
- Communicate ideas confidently
Career Opportunities
- Content Creator
- Social Media Manager
- Video Editor
- Digital Marketer
- Brand Strategist
Course Duration
6 Months
Practical + Project Based Learning